All You Need To Know About Why Seo Ranking DROP: A STEP BY STEP GUIDE TO RECOVERY.
Why Seo Ranking Drop: a step by step to recovery; recently, I fell prey to a massive surge in the SEO rankings on some of the pages on my website. Although SEO is totally my regime, I couldn’t help but wonder where exactly things went wrong. Nothing really seemed to be the issue. Yet, the drop in the rankings gave me a total head spin. There could be more than one problem associated with the observation. My team could have messed up with internal link equity or simply we might have lost some few links here and there. Worse, Google might have updated its ranking algorithm and our SEO expertise did not tally with the same. Anything could have been the issue; the goal was to bust it out!
I went on an intense research on the issue and finally came up with some solid conclusions. Using these, I was able to successfully resolve the issue at hand. Here, I am going to share my recently acquired knowledge to benefit you in case a similar situation racks up your business.
SEO Ranking Drop: Step By Step Guide to Recovery
VERIFY YOUR RANKINGS CHANGE
First things first, it is absolutely mandatory that your website has had an actual drop in the rankings. Most often times, one might tend to notice a slight change owing to some localization issues with your tracker or simply, that it might have picked up some of Google’s ranking experiments.
1) Make sure that your web rankings console is actually picking up the organic data to your website. You might want to monitor this data before and after the drop to determine the applicability of the issue stated. Also, note down whether the drop has been observed the weekend holidays or simply seems to go down week by week.
2) Tally your reports obtained with that of the Google’s search console. You might want to use to search analytics section to monitor over the clicks and impressions for the same.
3) Determine whether the drop in the rankings was a sustained one or simply something out of the blue.
Once you are thorough with the data collection and the drop in rankings is actually verified, it is the time that you continue with the rest of what I have to say further.
ANALYZE THE POSSIBLE CAUSES
1) Update of Google’s algorithm
Sadly enough, Google is notorious for rolling out updates to the algorithm in quite a silent manner. The best way to tackle this would be to make some serious SEO allies and get updated with the tricks up Google’s sleeve. Once you understand the motive behind this particular move, you can then start strategizing on the different ways of SEO for best practices.
2) Loss of site links
You would want to pull out the reports for the lost links from sources like Majestic, etc. These sources are the most reputed link counters which stand daily updating of the indexes. You would want to consider whether or not there has been a link drop on the whole site, a particular page or a group of pages, a pages on your website to which all the key pages are linked to or simply some inbound links to some pages.
Analysis of the key areas where you might encounter a potential drop can help in the better realization of the possible solutions. Once you have successfully validated the sources where the link drops occurred, you are then free to figure out the best ways to get those links back. If possible, you can reach out to the link providers or the internal team for the replacement links.
3) Update of the page structures
A minor change in the URLs, removal of target keywords from the headers, change in keyword densities contrary to Google’s SEO requirements, Google’s search console server reports, etc can be used to identify whether or not there has been a noticeable change in the pages. This can then determine whether or not Google is able to successfully access your page for the search results. All you would need to do is to reset the identified change and you are all set for the business again!
4) Introduction of new internal links to the pages on the website
Link equity is one of the major factors for a drop in the page rankings. Make sure you haven’t brought about any change in the internal links to navigation, target pages, and target keywords for the same. If you have, you would want to re-implement the site structure and control the content in a systematic manner. You might want to start with the blog posts, headers, and footers, Meta descriptions, etc.
5) Page ranking is a total necessity.
If you must know, Google is all crazy about machine learning to determine the rankings for any particular page. It usually tends to measure the popularity of your pages based on the duration of a visit from the users all over the world rather than on the clicks per rate on obtained in your SERPs.
Hence, it would be highly advisable if you would remove all potential bounce rate pop-ups, longer page loading times, lower valued CTRs, external link redirects, etc. This might help you boost up your ranking on the overall and create greater popularity levels amongst the internet users. A small tip: People usually tend to avoid those websites which generate a lot of on-click ads, thus delaying their requirement in general.
6) Market competition pays a huge price
It would be highly beneficial if you keep a close eye out on your competitors. There might not absolutely be any issue with your website, yet you might witness a surge in the page rankings. This usually tends to happen when your competitors introduce advanced techniques to boost their rankings on the overall. Make sure you stick to the latest market trends and be updated with the same for implementing the best practices for greater profits.
SEO Ranking Drop: Step By Step Guide to Recovery; since you are now equipped with all the necessary details, stop panicking and get started with the whole constructive strategizing, won’t you?