Winning Success with Google AdWords Courses in Bangalore and Advanced PPC Training
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The traditional way of business and trading has today developed into something much wider. The global access of sellers to get buyers and of customers to reach producers is not rare. Even the Government of India is laying stress on the digitalization of every possible firm and sector. But do you think that digitalization only means the setting up of a website?
Do you think that getting your business online is enough to get a significant number of customers from the platform?
The answer is ‘No’. The online audience needs to be attracted to your online outlet, to turn into your customer. The offline posters and banners are replaced by Google AdWords and PPC on the online platform.
We also have some well-experienced institutes offering Google AdWords courses in Bangalore.
Are you somebody who’s planning to or looking forward to gaining a significant number of customers from the online platform? If yes, this article is for you my friend. Keep reading to know more.
An Introduction to the Concept of Google AdWords and PPC
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The Google AdWords courses in Bangalore are a huge source to empower one’s online business. It’s not just a convenient means of advertisement, but also easy to learn.
When Google AdWords accompanied with proper knowledge about PPC, your business is sure to hit new heights of success. Therefore, the PPC training in Bangalore, should not be underestimated. But before we jump to the advantages of these two, here’s a basic introduction.
What is Google AdWords?Google Adwords- also known as Google Ads, is an online advertisement platform by Google. Advertisers pay Google to display their brief ads. These ads may include banners, video content, product listings, service offerings, etc.
The ads are appropriately presented in front of relevant audiences by google, in search engine results, apps, blogs, and videos. Google also generates its income via Google Adwords.
What is PPC?
PPC stands for ‘Pay per click’. It is an online marketing model that enables the advertiser to pay whenever somebody clicks his ad. The payment is set at a definite rate for each click by the advertiser.
These ads are placed in search engine results or blogs, as per relevance. The advertiser can conveniently select the relevant keywords. It allows advertisers to place their ads in the sponsored links of the specific keyword’s search results.
The Relation between Google AdWords and PPC.
Google AdWords and PPC are not the same. These are rather two concepts of a similar kind- which deal with ads. Google AdWords lets its advertisers bid for the price they’ll pay for each click on their ads.
The bidding is usually done for the same keyword(s), and accordingly, ads are displayed. Hence, Google AdWords will display the ads and PPC is the mode according to which advertisers will pay.
In simple words, Google AdWords is a platform. PPC is a type of advertisement campaign. And together, these two work as machinery. PPC is a campaign that can be run on the platform of Google AdWords.
The Need of Google AdWords and PPC in Digital Marketing
- In-Control budgets and scheduling:
While running ads on Google AdWords a budget needs to be set. However, this budget is not at all set in stone. As an advertiser, you have the power to control and change the budget at any point.
In case, you feel that the cost of each click is more than you anticipated, you can make some changes. You can bring a slight change in the keywords that will cost you a lower rate. In another case, if you find that your campaign is not doing well enough, you can turn it off. Once you turn off a campaign, you can add its budget to another working campaign.
- Economic in Nature:
The payment you make is according to the clicks you receive. It means that you save a lot of funds in comparison to traditional marketing techniques. Also, every click brings a lead for you. You might have to pay INR 25.00 for a single click, but it also brings a lead. And you can easily generate INR 500.00 from that lead via sales.
- Track and Measure:
Determining the most effective ads is easy and quick. You can also track the places where people click or abandon the most. The task becomes even more convenient when you have low click to conversion rates. Any PPC advertising through Google AdWords helps in tracking a lot of details. It includes every download, goal, contest entry, email signup, etc. Finally, you get measurable results that are presentable even to the concerned authorities.
Course details for PPC/Google Adwords Training in Bangalore
- Google’s advertising networks
- Introduction to PPC
- Paid vs. Organic
- Types of PPC Campaigns
- Overview of Google Ads
- Account Setup
- Billing Methods
- Types of Ad Campaigns
- Ad Groups
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Ad Formats
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
- Google Ads Auction and Bidding
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- CallExtension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
- How to build an audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
Display Ads
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Video Ads
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
App Marketing
- Types of Mobile marketing campaigns
- Creating a Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
How Google AdWords Courses in Bangalore and PPC Training in Bangalore can Help you Win?
We all know that an athlete runs to win his race. But what we don’t know is- how he prepares himself to run- his schedule, his diet, his routine, etc. The efforts that he puts and the techniques that he uses to finally run in that particular way. Everything remains behind the curtain.
The same is the case with models and techniques of online marketing. One can easily know that he has to select a relevant keyword. But how will he know that which is the most relevant keyword, that too without any experience?
At this point, the courses and the training come to one’s aid. If you have the right knowledge from experienced experts, you’ll get the best results. The leads will be genuine and your profits will maximize. Now the question arises- ‘whom to choose?’
There can be no better option than GSearch. GSearch is one of the leading institutes that provides the best Google AdWords courses in Bangalore. Not just Google AdWords, GSearch also has the best and well-designed PPC training in Bangalore. The target is to impart the right and updated knowledge to all who desire to stay a step ahead.
Summing Up:
Nobody can better understand the need to stay updated than a good businessman. Nokia and BlackBerry are good lessons for the same. They failed because they didn’t update themselves. But we know that you won’t make the same mistake.
Therefore, we are here to help you succeed. We, at GSearch, will provide you the best courses and training. We help you so that your dreams today become a reality tomorrow.
