The Psychology behind
Let’s get into the physiology of what makes something like Facebook and the concept of ‘Facebook likes’ click. Though new reactions such as love, laugh, surprised, sad, angry were introduced the ‘like’ seems to be the most predominantly used. The number of likes give insights as to how one feels about the content and gives the publisher a feeling of affirmation.
People come to Facebook for a variety of reasons. This could range from simply seeing photos and videos or sharing their slice of life with many people at once. You also have people land on Facebook to entertain themselves via videos or funny posts. The other reasons could be to garner support from people in your network or leaning about how to help others. Many of them even see Facebook to stay updated with current affairs and to know what’s happening around them. Lastly, one would publish content on Facebook to get a general perspective of a larger audience.
Platforms like Facebook have slowly become the order of the day, especially for those who want to build a community and have a social status. This gives them a feeling of being more appreciated and powerful. People like being associated with what is popular and gaining popularity on Facebook in a sense is a badge of honour for many.
Mining ‘Facebook Likes’ is a big business in its own, where all the data is used to understand you better and provide you more targeted and tailor made engagements. It’s true that you feel nice when you get a lot of likes but as the thumb rule goes says, you get ‘Likes’ based on the ‘Likes’ you give for others content. It’s some sort of a give and take where you expect something in return.
The predominant factors
Listed are the common reasons why people like or become fan of a Brand.
• To support the brand
• To get a coupon or discount
• To receive regular updates
• To participate in contests
• To share a pleasant experience
• To share a common interest, lifestyle with others
• To research about brands or while looking for specific product
Of all the cited reasons, the main reason why anyone would like a brand would be to avail a coupon or discount. This would be the main driving factor.
Another aspect that garners more likes would be closed ended questions. They form an opinion and garner more likes than open ended questions.
With all this we have gone to understand the physiology behind facebook likes and why they have so much significance.