Increase Page Authority of a Webpage
Why is it important to increase page authority? Everyone wants to rank on the first page of the search engines. Not only the first page but in the top slots of the first page. Ambitions! Ambition instigates people to work harder and climb up the ladder of success. When you are successful, you earn respect and authority in the society. Similarly, if you want to earn respect and authority on search engines, you need to concentrate at;
- Page Authority (PA) and
- Domain Authority (DA)
What is Page Authority
Page Authority is simply a score developed by Moz, an SEO consulting company. This score helps in identifying and assigning a web page ranking in the search engines. Now, how do you increase page authority of a web page? There are several factors responsible for the page authority of a web page. Some of the most important factors have been described here in detail.
6 Ways to Increase Page Authority
1.Create the Best Content
This is the most basic requirement to increase page authority. Content is the primary factor and everything is secondary. This is because everything is related to content. People search a query on search engines to get an answer. If the content on your web page answers their query, your mission is successful. Gradually, your web page will develop links because people love linking to the useful content. This, in turn, will increase page authority.
Anyways, let us focus on content right now.
Your content should be based on the following factors:
- Informative and Engaging: Your content should always be informative. The user wants a solution and you should strive to provide a solution.
- Word Count: The content should be a detailed solution. Don’t miss out on any information. Try to relate everything so that it doesn’t sound absurd. Moreover, do not write anything less than 1000 words.
- Grammatically and Syntactically Correct: Make sure there are no grammatical and syntax errors on your web page. It has a direct impact on the page authority of a web page.Internal Linking
Your website has some great articles but they do not rank on SERP’s. What can you do? Try out internal linking. Internal Linking is the best solution for keeping your visitors engaged on your website. A visitor lands on your web page with some great, informative content; you have inserted some internal links to the other articles. The visitor clicks on these links and spends time reading those articles. This will increase the retention time of the visitor on the website and decrease the bounce rate on your website. As a result, it will increase page authority of the web page. Remember, the anchor text for the links should revolve around the keyword of the targeted article.
In this article, Content, which is in red color (see above) is an example of internal linking.
3.Update Content Regularly
Old and obsolete content is not preferred on search engines. You should regularly update the content in your articles. For example, you wrote an article on Best Football Teams 2015, and now, you are in 2016. Therefore update the content in accordance with the latest developments. This way, your article will maintain its position in the SERP’s and thereby, increase page authority with time.
Also, it is important to remember that you must publish new contents at least once in a week. Search Engine’s crawler software should know that you are a regular person in the industry.
4.Outbound and Inbound links
There is a misconception that relating to other sites in the same niche will negatively affect your website rankings. Wrong! Instead, it will help in building trust and authority of your website. When you write a piece of content, you should link it to authority websites in the same niche or another niche. But remember the link to the websites that are already established and have a good PageRank.
Similarly, when you construct a great article, another website in the same niche will link to your web page. This will generate back links to your website. This will build your trust and authority of your web page. Higher the page authority, higher will be the position in SERP’s.
You should share your content with the target audience on various social media platforms like Facebook, Twitter, and Google+. Social media sites are the new source of information for all the people around the world.
You can target the audience with related hashtags that will highlight your content. If the visitor likes informative and interesting content on the web page, your content will be shared. This, in turn, will build back links and finally, higher page authority.
6.Remove Bad Links
A lot of spam links are generated all around the world using black hat techniques. Google and other search engines have strict guidelines against unnatural links. If your website has some inbound bad links, consider weeding them.
You have to periodically check for these links because as you build your domain authority, the rate of bad links will also increase. Remove them as early as possible so that it does not affect your page authority.
Following these guidelines will help you in building strong page authority of your web page. Rather than looking for various expensive tools and complicated techniques, focus on the right, informative content; your effort will get noticed. Eventually, great content and some simple, useful techniques will increase page authority of your web page.