SEO Vs PPC How to Choose the right one for Your Website

SEO Vs PPC How to Choose the right one for Your Website


Online entrepreneurs are faced with the choice of focusing their often limited resources on either PPC (Pay-Per-Click) or SEO (Search Engine Optimization). The choice may depend on the nature of your business. Is your product or service something that requires training or special knowledge? SEO may be best. Is your business concept so new that there isn’t a market for it? PPC could draw visitors faster. When considering SEO vs PPC, it might help to understand what the differences are;


The concept behind SEO is optimizing content to rank higher in search engine results, which is important because most searchers don’t look beyond the first two or three pages before trying a new search term. You can enrich your content with some well-chosen keywords, but the search engines are also looking at other factors, such as how long visitors stay, how often they come back, inbound links, and more.

PPC is paying for advertisements on the SERPs (search engine result pages). They typically appear along the right edge in an order independent of the search results in the main section, but for the same keywords. You pay a certain amount for targeted keywords every time a user clicks your link.



So there is some overlap, but SEO vs PPC boils down to either earning your visitors or paying for them. Either way, there’s pretty stiff competition for popular keywords.


This term refers to the content appearing naturally on your web pages. “Natural” searchers are looking for content related to their search terms. If your pages rank high, it tells visitors that your site is considered to be of value. Searchers have some confidence in the rankings of SEO vs PPC and are more likely to click through to the site.

But that doesn’t necessarily mean that SEO is better. It takes a lot of time and thought to optimize your content for the different search engine algorithms. You can always hire an SEO Consultant or professional services to do it, and while that will save you time and provide better results it will likely cost you more than a PPC campaign.


Remember that even with PPC ads, the search engines are trying to show the best results, not the highest paying ads. So with the right planning, it is possible to have highly visible ads without high costs.

PPC ads can also show up on other pages besides SERPs. Building recognition with consumers is crucial. When users take notice that your ad is always showing up on certain searches, they’ll be more likely to see you as credible and click the link. The great thing about PPC vs traditional ads is that your message is there to see, but you only have to pay when the link is actually used.


PPC is a good way to start new campaigns since it brings immediate visitors. Fortunately, Google and the other search engines offer tutorials and tools such as analytics to help give you some direction (since it benefits them, as well). If you don’t have the time to learn how to do it correctly, then hire someone with the expertise. PPC does work when it’s done right, and that’s traffic you could be losing out on.

SEO also has a learning curve, as it involves much more than just plugging suitable keywords into your content. It’s just as much about site design and the user experience. Even companies who do it right see their rankings rise and fall over time. You can bet that the competition is always looking for ways to boost their ranking because the top dogs get the majority of search engine traffic.


SEO as a long term strategy can bring better-quality leads to your site. It usually brings the majority of traffic, but PPC campaigns can serve a purpose, as well. So when it comes to SEO vs PPC, the fact is you should use both. Better SEO should always be objective, but for that extra kick or special product campaign, PPC may be a fast and cost-effective tool.


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